New campaign and exclusive merchandise capsule to debut at the Pickleball World Championships, setting the stage for 2027

Key Highlights

• JOOLA and TOGETHXR are launching “She’s Got a Point,” a long-term partnership spotlighting the women shaping pickleball, from the pro tour to local courts.

• The partnership debuts Nov. 2–8 at the JOOLA x TOGETHXR Clubhouse at Pickleball World Championships in Dallas.

• On-site programming includes appearances by JOOLA’s PPA athletes, including Anna Bright and Kate Fahey, girls’ pickleball clinics, morning yoga and conversations with Pickleball Nikki.

LOS ANGELES (Oct. 28, 2026) – JOOLA, a globally recognized leader in racquet sports equipment, and TOGETHXR – the fastest-growing and most engaging women’s sports media company – today announced "She's Got a Point," a long-term partnership spotlighting the women shaping pickleball. The partnership debuts at Pickleball World Championships in Dallas, Nov. 2-8, where fans can visit JOOLA x TOGETHXR Clubhouse for athlete appearances, clinics, programming and a limited-edition capsule collection. Women are a driving force in pickleball.

In 2025, 10.4 million women played the sport, or 43% of all players and 61% of them played three or more times a week, compared with 48% of men, according to the Sports & Fitness Industry Association. “She’s Got a Point” is built to bring that story to the broader women’s sports audience.

At the clubhouse, JOOLA’s PPA athletes, including Anna Bright and Kate Fahey, will meet fans throughout the week. Programming includes morning yoga, girls’ pickleball clinics and on-site conversations with Pickleball Nikki. The “She’s Got a Point” capsule, a limited-edition co-branded collection, will be available exclusively on-site while supplies last.

"Every woman out here, from the pros to the 3.0s, and all who love to play this game, has a point to make on court,” said Kate Fahey, professional pickleball player and JOOLA athlete. “Seeing that celebrated on a stage this big, alongside a brand like TOGETHXR that’s built for women’s sports fans, means a lot.”

"Pickleball is one of the few sports where women already compete on equal footing, and the women on our roster prove their strength and impact every time they step on the court," said Richard Lee, CEO of JOOLA. "TOGETHXR has built one of the most engaged communities in women’s sports. Together, we’re making sure the women shaping this game are seen well beyond it."

JOOLA brings the game: world-class equipment, elite competition and many of the athletes defining pickleball at the highest level. TOGETHXR brings the platform: award-winning storytelling, cultural influence and one of the most engaged communities in sports. Through commerce, content and experiences, the brands will create bigger stages for competition, empower individuality and inspire women to play boldly and own their game.

"The momentum behind women's sports is changing culture and creating new opportunities across the
industry," said Lauren Tolila, SVP of Brand Partnerships at TOGETHXR. "Through She's Got a Point, we're excited to partner with JOOLA to champion the athletes powering the sport while creating more spaces for women to show up authentically, compete confidently, play proudly and make their mark on the game.”

She's Got a Point is more than a campaign. It's a celebration of the women driving pickleball at every level – from the pro tour to local courts – and an invitation for the next generation to see themselves in the sport. By amplifying the women at the center of the sport's evolution, JOOLA and TOGETHXR are helping ensure their impact is seen, championed and impossible to ignore.

About TOGETHXR
TOGETHXR is the fastest-growing, most popular, and most engaging women’s sports brand. The trailblazing media and commerce company has generated more than eight figures in revenue from its trademarked slogan and product line, which boldly state an undeniable truth: “Everyone Watches Women’s Sports.” Co-founded by sports media veteran Jessica Robertson alongside four of the world’s greatest professional athletes — Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird — TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR’s in-house production studio has developed a slate of premium scripted and unscripted content streaming on platforms including Amazon Prime and FuboTV. For more information on TOGETHXR, visit www.togethxr.com.

About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racquet sports, providing athletes and enthusiasts with the tools they need to excel at every level. JOOLA's roster of world-class athletes includes Ben Johns, the world's No. 1 ranked men's pickleball player, along with Anna Bright, Federico Staksrud, Tyson McGuffin, Hugo Calderano and other top professionals. For more information, visit www.joola.com.