Together, JOOLA and Life Time deliver premium equipment and elevated on-court experiences designed to help every player perform at their best.

Since the start of 2022, Life Time has built indoor and outdoor pickleball courts at a rate of five new permanent courts each week, many with viewing areas, stadium seating, social lounges, and more. With its growth, the company has fast become the largest owner and operator of permanent pickleball courts in the country, exceeding 500 courts companywide, with plans to top 1,000 by the end of 2024.