“She’s Got a Point” began in Dallas with a celebration of the women dedicated to pickleball and the community helping it grow.

Pickleball grows because people invest their time, energy, and commitment. The women who train, compete, and keep returning to their local courts drive that growth. JOOLA and TOGETHXR’s “She’s Got a Point” partnership commits to celebrating women in pickleball and helping more people see themselves in the sport.

Announced October 28, the long-term partnership officially kicked off at the Pickleball World Championships in Dallas, the premier event on the yearly pickleball calendar. It pairs JOOLA’s equipment, athletes and connection to pickleball with TOGETHXR’s storytelling and women’s sports community. Together, the brands aim to bring more attention to the women who play and more opportunities for people to connect with the game.

At the 2026 PPA Worlds, that meant celebrating the women already dedicated to pickleball while welcoming more people into it. Movement classes, time with pros, conversations, and clinics gave that commitment a practical starting point.

Shared movement. A statement worth wearing.

Every morning at 10 a.m., JOOLA hosted Morning Movement + Coffee at the main stage on Pickleball BLVD for a shared start to a busy day of pickleball.

On Thursday morning, JOOLA pro Anna Bright helped lead the class in Pilates and yoga, giving participants a chance to connect with her beyond competition. That day, the spirit of support also had a message to match: Everybody Watches Women’s Pickleball.

Thursday’s Everybody Watches Women’s Pickleball shirt day was more than a theme on the schedule. People came to the booth specifically to get their hands on a shirt. They were a draw in their own right giving people a way to wear their support for the women who dedicate themselves to the game, at Worlds and long after heading home.

A shared home for fans, players and conversation

That same sense of connection ran through the JOOLA x TOGETHXR Clubhouse. Open Thursday through Sunday, the two-story activation on Pickleball Boulevard brought fans and players together beyond the competition. The Charm Bar and Clubhouse Confessionals made space for personality and self-expression, while Lea Jansen’s paddle signing gave fans time with one of the women they came to support.

On Thursday, Friday and Saturday evenings, rooftop DJ sunset sessions gave people another reason to spend time together. Between the activities and the music, the clubhouse offered a place to meet others who share a love of pickleball.

The week also looked beyond pickleball’s existing community. While the clubhouse brought people together around the game, the Courtside Convo panel on the main stage connected it with the wider world of women’s sports.

The panel featured WNBA champion Jewel Loyd; pickleball influencer Pickleball Nikki; JOOLA pros Lacy Schneeman and Lea Jansen; and Ireland Horvat, a digital content creator, sports journalist and broadcaster with the National Women’s Pickleball Foundation (NWPF).

Bringing voices from basketball, pickleball and sports media together reflected a central aim of the partnership: helping more people discover women’s pickleball and recognize the dedication of the people who play it.

More ways to play. More to come.

Making more people feel part of pickleball means making room to play, not just watch. Saturday’s on-court clinic welcomed Special Olympics of Dallas, followed on Sunday by clinics for the Girl Scouts of Dallas. These sessions made participation part of the Pickleball World Championships experience, giving the groups a chance to share in the game themselves.

The clinics reflected the inclusion at the heart of “She’s Got a Point”: celebrating the women dedicated to pickleball while making space for more people to belong. Alongside the athlete appearances and conversations, they kept the week’s focus on a community people could take part in—not simply cheer for.

Worlds was a beginning, not the extent of the commitment. “She’s Got a Point” is about continuing to recognize the women who give so much to pickleball, bringing their stories to more people and creating more ways to take part. The goal is to support the game and the people helping it grow.

There’s more to come from JOOLA and TOGETHXR. Stay connected with JOOLA for updates and check out the “She’s Got a Point” website to see what’s next for the partnership.

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