North Bethesda, MD (11/8/25) – Building on its landmark partnership with tennis legends Andre Agassi and Stefanie Graf, JOOLA proudly announces the launch of the Agassi x JOOLA Let’s Play! program, an initiative dedicated to expanding access to pickleball and providing opportunities for the next generation of players. 

First announced at the 2025 Jenius Bank Pickleball World Championships, the Agassi x JOOLA Let’s Play! program is the latest initiative in the Agassi x JOOLA partnership, looking to bring pickleball to underserved markets. For every paddle purchased from the Agassi x JOOLA collection on JOOLA.com, one Agassi Champion paddle will be donated to a selected nonprofit organization. The Let’s Play! program will begin in the US, with the plan of extending it globally in the future. 

“From day one, our goal with JOOLA was to grow pickleball in a way that gives back,” said Agassi. “Let’s Play! is about more than paddles; it’s about people. It’s about building community, opening doors, and paying it forward so everyone has the chance to experience the incredible energy this sport creates.” 

The Agassi x JOOLA Let’s Play! program officially starts on Giving Tuesday, December 2, 2025. To jump-start the program on Giving Tuesday, JOOLA will donate an Agassi Champion paddle for every paddle sold on JOOLA.com, supporting greater access to pickleball nationwide. 

Giving Tuesday is a global generosity movement held annually on the Tuesday after Thanksgiving, which encourages people to give back to their communities through donations, volunteering, or other acts of kindness. 

“Pickleball’s growth has been incredible, but real success comes from making sure everyone can take part in it. Let’s Play! is about breaking down barriers and helping the sport reach every neighborhood. With partners like Andre and Stefanie, we’re showing that impact and innovation can go hand in hand,” said Richard Lee, CEO and Owner of JOOLA.  

The first non-profit to receive a donation from Let’s Play! is Leveling the Playing Field, which redistributes new and gently used sports equipment to youth and recreation programs in under-resourced communities. 

Moving forward, Agassi x JOOLA will seek applications from small non-profits via this sign-up page link: www.joola.com/pages/letsplay. To be considered, applicants must be a registered 501(c)(3) organization and be interested in joining Andre, Stefanie, and JOOLA in building a community through pickleball. 

About JOOLA 
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com