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Andre Agassi and JOOLA Announce Landmark Partnership to Elevate Pickleball

Andre Agassi and JOOLA Announce Landmark Partnership to Elevate Pickleball

Andre Agassi and JOOLA Announce Landmark Partnership to Elevate the Future of Pickleball

New York City, NY – August 19, 2024 – In a collaboration that is set to reshape the landscape of sports, tennis legend Andre Agassi has joined forces with JOOLA, a global leader in pickleball and table tennis, to launch a groundbreaking line of pickleball equipment, and accessories. This landmark partnership, announced on the 30th anniversary of Agassi’s first US Open win, represents a pivotal moment in the evolution of pickleball as it continues to gain popularity worldwide.

A Game-Changing Collaboration

Agassi, known for his relentless pursuit of excellence and innovation throughout his tennis career, is now bringing that same passion to the rapidly growing sport of pickleball. The partnership with JOOLA aligns perfectly with Agassi’s legacy as a trailblazer in racket sports, setting the stage for a unique and revolutionary product line that promises to elevate the game for players of all levels.

“Pickleball is not just a sport; it’s a community, and it’s growing at an incredible pace,” said Agassi. “Partnering with JOOLA allows me to bring my experience and dedication to pickleball. Together, we’re going to create something special that reflects our commitment to quality, innovation, and performance.”

The Agassi Collection will soon expand to include international tennis icon, Steffi Graf—Andre’s mixed doubles partner, and wife. Graf will work with JOOLA to develop her own line of equipment and accessories. A collaboration that aims to bring the same level of excellence and innovation to equipment designed specifically for female and international players.

A Shared Vision for the Future

JOOLA’s partnership with Agassi is more than just a business deal—it’s a shared commitment to growing the sport of pickleball globally and enhancing the playing experience for athletes everywhere. Agassi’s dedication to the sport is evident in his hands-on involvement in the design and development process, ensuring that every product bearing his name meets the highest standards of quality and performance.

“Andre Agassi’s influence on the world of sports is undeniable, and we are honored to partner with him as we take pickleball to new heights,” said Richard Lee, CEO & Owner of JOOLA. “This is more than just a partnership; it’s a shared vision for the future of the sport.”

About JOOLA

Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com

About Andre Agassi

Andre Agassi is a former World No. 1 tennis player, an eight-time Grand Slam champion, and an Olympic gold medalist. Known for his charisma on and off the court, Agassi remains a pivotal figure in the world of sports, dedicating his post-tennis career to philanthropy, education, and now, the evolution of pickleball.

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14 Comments

Dianna Man

November 28, 2024 at 13:09PM

how do I purchase the Agassi paddle?

PABLO LOPEZ

November 28, 2024 at 09:03AM

Hola, me gustaría contactarme con ustedes, con la intención de ser representantes de Joola en Chile y Ecuador, nosotros construimos las canchas de PICKLEBALL y queremos contar con su marca.

Mary Joe Klotz

October 29, 2024 at 13:00PM

When will Agassi’s paddle be availalbe with Joola?

Terry Parrish

October 22, 2024 at 18:51PM

I am trying to get in contact with someone regarding team Joola but the link from your site won’t take me anywhere. My son, Ty Parrish has been a nationally ranked jr tennis player and has started focusing on pickleball. We played A LOT when he was 3-9 until a tennis coach picked him up and it’s been all tennis for the last 8 years. Ty has been focusing on pickleball for the past 4 months and has been making his mark. This last weekend he played a smaller tournament in Boise ID where the director brought some pros in from Florida and New Jersey to make the tournament more appealing to local talent. Ty never lost a match en route to the gold where he beat 6.7 dupr Jack Foster in the final. Ty beat other pros along the way. Selkirk is in communication with us, but I wanted to reach out to you guys as Joola seems like more of a national brand. Please reach out or point me in the right direction if there’s interest from Joola.

Terry Parrish

Ed

September 24, 2024 at 11:35AM

is he still own some /involved with Komodo PB?

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