Andre Agassi and JOOLA Announce Landmark Partnership to Elevate Pickleball
Andre Agassi and JOOLA Announce Landmark Partnership to Elevate the Future of Pickleball
New York City, NY – August 19, 2024 – In a collaboration that is set to reshape the landscape of sports, tennis legend Andre Agassi has joined forces with JOOLA, a global leader in pickleball and table tennis, to launch a groundbreaking line of pickleball equipment, and accessories. This landmark partnership, announced on the 30th anniversary of Agassi’s first US Open win, represents a pivotal moment in the evolution of pickleball as it continues to gain popularity worldwide.
A Game-Changing Collaboration
Agassi, known for his relentless pursuit of excellence and innovation throughout his tennis career, is now bringing that same passion to the rapidly growing sport of pickleball. The partnership with JOOLA aligns perfectly with Agassi’s legacy as a trailblazer in racket sports, setting the stage for a unique and revolutionary product line that promises to elevate the game for players of all levels.
“Pickleball is not just a sport; it’s a community, and it’s growing at an incredible pace,” said Agassi. “Partnering with JOOLA allows me to bring my experience and dedication to pickleball. Together, we’re going to create something special that reflects our commitment to quality, innovation, and performance.”
The Agassi Collection will soon expand to include international tennis icon, Steffi Graf—Andre’s mixed doubles partner, and wife. Graf will work with JOOLA to develop her own line of equipment and accessories. A collaboration that aims to bring the same level of excellence and innovation to equipment designed specifically for female and international players.
A Shared Vision for the Future
JOOLA’s partnership with Agassi is more than just a business deal—it’s a shared commitment to growing the sport of pickleball globally and enhancing the playing experience for athletes everywhere. Agassi’s dedication to the sport is evident in his hands-on involvement in the design and development process, ensuring that every product bearing his name meets the highest standards of quality and performance.
“Andre Agassi’s influence on the world of sports is undeniable, and we are honored to partner with him as we take pickleball to new heights,” said Richard Lee, CEO & Owner of JOOLA. “This is more than just a partnership; it’s a shared vision for the future of the sport.”
About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com
About Andre Agassi
Andre Agassi is a former World No. 1 tennis player, an eight-time Grand Slam champion, and an Olympic gold medalist. Known for his charisma on and off the court, Agassi remains a pivotal figure in the world of sports, dedicating his post-tennis career to philanthropy, education, and now, the evolution of pickleball.
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12 Comments
Terry Parrish
October 22, 2024 at 18:51PM
I am trying to get in contact with someone regarding team Joola but the link from your site won’t take me anywhere. My son, Ty Parrish has been a nationally ranked jr tennis player and has started focusing on pickleball. We played A LOT when he was 3-9 until a tennis coach picked him up and it’s been all tennis for the last 8 years. Ty has been focusing on pickleball for the past 4 months and has been making his mark. This last weekend he played a smaller tournament in Boise ID where the director brought some pros in from Florida and New Jersey to make the tournament more appealing to local talent. Ty never lost a match en route to the gold where he beat 6.7 dupr Jack Foster in the final. Ty beat other pros along the way. Selkirk is in communication with us, but I wanted to reach out to you guys as Joola seems like more of a national brand. Please reach out or point me in the right direction if there’s interest from Joola.
Terry Parrish
Ed
September 24, 2024 at 11:35AM
is he still own some /involved with Komodo PB?
David Jackson
September 18, 2024 at 09:53AM
avid tennis and pickleball player. my first real paddle was a joola. I would consider doing a clothing line with Andre similar, but not exactly like his line in the 90s. blue jean shorts with spandex lining and many of those colorful shirts. it would be cool. my son had the pink and the green lined and only wore those shorts when they were clean. So glad Andre has found pickleball. any time he is in Maryland at Joola I would love to play. I play 6 days a week at our senior center. My wife hard shoulder replacement and cannot really play tennis anymore, so her being able to play pickleball saved me from having to live with grumpy bear…….lol. Have a great day
Luvsprts
August 29, 2024 at 14:34PM
LFG! I want a AA paddle!
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Mary Joe Klotz
October 29, 2024 at 13:00PM
When will Agassi’s paddle be availalbe with Joola?