
JOOLA. An Origin Story
Special shout out to The Pickleball Clinic for their exclusive two-part interview with JOOLA’s Owner, President, and CEO, Richard Lee.
JOOLA’s story began in 1952 as a table tennis brand in Germany, building a reputation for high-performance equipment used by top athletes worldwide. Now, under Richard’s direction, JOOLA has expanded into a leader in pickleball.
In this conversation with The Pickleball Clinic co-founder Aaron Reznik, Richard shares how he grew the brand, overcame challenges, and assembled a world-class team. He also offers insights into JOOLA’s future and its commitment to growing the sport of pickleball. Enjoy!