JOOLA is about more than great products. We believe in great experiences. We’re obsessed with racquet sports and it’s our mission to be tuned into what athletes of all levels need, and what the game demands.

JOOLA has spent years investing in the research, development, and rigorous testing behind our propulsion core technology — a patent-protected innovation that has become the standard in competitive pickleball. Our product designs have been a catalyst for the sport's global expansion, shaping how paddles are engineered and how players at every level experience the game.

We have also worked hard to protect players from counterfeits and copycats that dilute the quality and ultimately impact the integrity of competition.

Today we are going a step further, filing patent infringement litigation against 11 paddle brands that have copied our propulsion core technology.

“Protecting our innovation is not about limiting what others can do – it’s about ensuring the investment, creativity and engineering required to advance this sport are rewarded,” said Richard Lee, CEO of JOOLA.  “The brands that will shape the future of this sport are the ones willing to innovate on their own.  We encourage every brand to bring their own ideas, their own engineering, and their own creativity to the category.” 

JOOLA is about protecting the ideas that push the sport forward. We want the sport of pickleball to continue to be accessible to any player, anywhere. We welcome and encourage competition beyond the player to include the brands willing to invest, experiment and bring something new to the sport that will advance the way we all play.

We are proud to be a leader in this sport, and we encourage other brands to innovate on their own.