JOOLA is proud to announce that we will be an official paddle brand partner with The Fort in Fort Lauderdale, FL, home to the world’s first dedicated pickleball stadium. 

Set to open its courts this month, with a full grand opening celebration taking place in April, The Fort is more than just a facility—it’s a pickleball ecosystem. Featuring the world’s first-ever pickleball stadium, plus 43 courts, a lakeside entertainment complex, dining, live music, and retail, The Fort blends sport, lifestyle, and innovation in one world-class venue. 



As official paddle partner, JOOLA touring professional players will appear regularly at The Fort to lead clinics, workshops, and exclusive events. This will enable local pickleball players to sharpen their skills with guidance from the world’s best talent, while exploring the latest in paddle technology and gameplay strategy.

The Fort will be hosting the APP Fort Lauderdale Open this January 15-19. Learn More.

The Ultimate Demo Program

One of the standout features of the official paddle partnerships is The Fort’s comprehensive demo program. Players will have the opportunity to “test-drive” paddles from partner brands’ full product lines before making a purchase. “No one should have to guess when investing in their game,” said David Tabb, Membership Director at The Fort. “Our demo program allows players to feel the difference firsthand, helping them choose the paddle that best suits their playing style, skill level and budget.”

Customization and Personalization

Adding a personal touch, The Fort’s on-site customization station will allow players to tailor their paddles to their specific needs and aesthetic preferences. From fine-tuning grip and weight, to creating visually personalized designs, this service ensures every paddle is as unique as the player who swings it.

For more information, visit www.playthefort.com or contact support@playthefort.com.