New Vision paddles now available: Learn More
Built to last, designed to rally: New HC-40 Ball
Skip to next element

JOOLA Blog

JOOLA Launches Play With Vision, A Campaign that Embraces Seeing Fun Differently

JOOLA Launches Play With Vision, A Campaign that Embraces Seeing Fun Differently



For many people, the idea of having fun can look very different when you’re playing pickleball. To some, it’s playing doubles with their grandparents, and to others, it’s standing on the podium. The beauty of pickleball is that you don’t have to experience it the same way to have fun. What matters is how you see it — and that's precisely what “Play With Vision” is about.

“This campaign is centered around the belief that the true energy and magic of pickleball shines when diverse communities come together to play and share different points of view.” - Brian Gleason, Head of Marketing. “We also recognize that not everyone in this audience category has the same goals. They may not aspire to be a pro, but they might want to be a pro amongst their friends—and that’s okay!”

The tagline “Play With Vision” is the expression JOOLA headlines the campaign with, and it serves as the connective tissue for the core idea and the Vision products themselves.

 

As an innovator and industry-leading paddle manufacturer, we sought to develop paddles that grow with you and your game and remind us that the spirit of the sport is stronger when everyone plays their own way.

Here’s a look at the entire Vision Series Collection

The Vision Collection is offered in three distinct models: Hyperion Vision, Heat Vision, and Double Vision. Each model features its own advanced construction while incorporating JOOLA’s signature paddle shapes:




Hyperion Vision:
A high-control paddle features a striking Storm gradient colored edge guard for a bold, modern finish. Inside, it houses a lightweight Polypropylene Honeycomb Core, designed for increased maneuverability, faster hand speed, and greater control for delicate shots.

Constructed using a Cold Press Layering process and a Textured Carbon Fiber Surface, this paddle delivers exceptional durability for all-day play while offering impressive spin potential.

Hyperion Vision is great for a table tennis crossover player; the 16mm paddle thickness and cold press layering mean that you can swing more aggressively, placing more balls in, especially from the back of the court or on low balls. 


Heat Vision:
 Built for balancing durability, powerful drives, and touch.

Beneath the surface lies a lightweight
 Polypropylene Honeycomb Core, designed to deliver faster response times and quicker shot combinations. To harmonize the core with the surface, JOOLA’s SK Film has been added to minimize vibration response and unwanted feedback, allowing for more confident hits and an expanded sweet spot.

Heat Vision is for players building an all-around game and will give you back-of-the-court power, kitchen toughness, and some put-away speed.


Double VisionThe powerhouse of the collection, combining exceptional power with plush cushioning, a pairing you never realized you needed until now.

The only Vision paddle featuring our new
 Aramid Surface, it delivers a softer, more responsive, plush yet firm feel, providing the perfect balance of comfort and control. This innovative surface keeps you composed, even in the most unpredictable plays.

Ideal for two types of players: former tennis players new to pickleball, who refuse to compromise and seek power and complete control, or players who desire more speed on their drives and serves, but lack natural power. 


Through Play with Vision, JOOLA invites players everywhere to define fun the way they see it. The Vision Collection is built for growth and crafted for creativity, so as your skills and style evolve it's right there with you. Explore the full lineup at your favorite retailers or below at JOOLA.com.

SHOP NOW

Share:

{"statementLink":"","footerHtml":"","hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"right","leadColor":"#1e1e1e","triggerColor":"#1e1e1e","triggerRadius":"50%","triggerPositionX":"right","triggerPositionY":"bottom","triggerIcon":"people","triggerSize":"medium","triggerOffsetX":22,"triggerOffsetY":20,"mobile":{"triggerSize":"small","triggerPositionX":"right","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":10,"triggerRadius":"50%"}}
true