Rockville, MD (February 20, 2024) – JOOLA a leading brand in the world of pickleball, is excited to announce a game-changing partnership with WNBA superstar, Jewell Loyd. The highly acclaimed basketball player is making a crossover into the world of pickleball and has signed on as a sponsored athlete for JOOLA, marking a significant milestone in the growing popularity of the sport.

Jewell Loyd, a five-time WNBA All-Star and a two-time WNBA Champion, has gained fame not only for her basketball prowess but also for her dedication to expanding her athletic horizons. Given the nickname "Gold Mamba" by her mentor Kobe Bryant, Jewell epitomizes resilience, grace, and sheer brilliance in her craft. Her move into pickleball is a further testament to her versatile sporting abilities and her commitment to excellence.

"I am thrilled to embark on this new journey with JOOLA,” said Jewell Loyd. "As a pickleball champion and team owner, I'm excited to cross-train with the best pro paddles and equipment. JOOLA’s commitment to quality and innovation perfectly aligns with my values, and I'm eager to contribute to the growth of this exhilarating and dynamic sport."

Jewell Loyd’s addition to the JOOLA team is seen as a significant step forward in promoting the sport to a broader audience and encouraging players from diverse sporting backgrounds to pick up a paddle and join the pickleball community.

"Jewell Loyd is an incredible athlete, and her decision to embrace pickleball is an exciting development for the sport," said Richard Lee, CEO of JOOLA. "Her competitive spirit and dedication to her craft are qualities that resonate with our brand. We are thrilled to have her on board as part of the JOOLA family."

JOOLA is known for producing high-quality pickleball equipment and accessories, catering to players of all levels. This partnership with Jewell Loyd demonstrates the brand's commitment to expanding the sport and helping players excel in their pickleball journey.

Jewell Loyd joins an impressive roster of JOOLA sponsored athletes, and this collaboration is set to fuel excitement within the pickleball community and beyond. Her influence and passion for the sport are expected to make a significant impact on its growth.

For more information about Jewell Loyd’s partnership with JOOLA and to stay updated on the latest developments, visit the official JOOLA website at: www.joolausa.com

About JOOLA:

JOOLA has been a pioneer in table tennis since its establishment in 1952. In 2022, its expansion into pickleball quickly attracted the biggest names in the sport. As a sponsor of both the PPA and APP Tours and to top athletes in the game, the team at JOOLA combines its expertise with fresh perspectives to bring synergy and innovation to the pickleball market. JOOLA creates a variety of equipment, apparel, and accessories for pickleball players, both professional and recreational. JOOLA is based in Rockville, MD, and is owned by Sport Squad, Inc. Learn more about JOOLA and see why the sport’s best are joining Team JOOLA by visiting www.joolausa.com.