Conduct market research and competitive analysis to identify trends, opportunities, and consumer preferences within the table tennis industry. Analyze customer data and engagement metrics to gain insights into target audience segments and inform targeted marketing strategies. Evaluate the performance of marketing campaigns across various channels and assess the effectiveness of messaging, creative assets, and promotional offers. Utilize data analytics tools to extract, manipulate, and interpret data sets, identifying patterns and opportunities for optimization. Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide regular updates to stakeholders. Collaborate with cross-functional teams to align marketing strategies with business goals and support overall brand objectives. Stay informed about industry trends and best practices in marketing analytics, making recommendations for innovative approaches to drive brand awareness and customer engagement.