JOOLA Partners with Honcho to Provide Exciting Amateur Pickleball Tour Experience
For the Community. For the Culture. For the Love of the Game.

Rockville, MD (5/15/25) – JOOLA is proud to announce a partnership with Honcho Pickleball to bring an exciting pickleball tournament experience to amateur players across the United States.

“What makes this partnership so meaningful is that it’s a true co-developed, co-owned collaboration. Together, with JOOLA’s world-class expertise and Honcho’s roots in amateur pickleball, we are positioned to create something that goes far beyond a typical tournament—an experience built to energize local communities, spotlight everyday players, and celebrate the culture and heart of the game. We couldn’t be more excited to bring it to life across the country,” said Aaron Sunstrum, Founder & CEO, Honcho Pickleball

“As a global leader in the game, JOOLA is committed to elevating the amateur pickleball experience and growing the sport,” said Richard Lee, CEO and Owner of JOOLA. “Together we want to expand the amateur player experience and create something with lasting community impact.”

With stops in key cities across the country, the Tour brings together local scenes and passionate players from all walks of life, uniting them through a shared love of the game.

“We want players to walk away feeling like, 'Wow—that was different. That was special.' It’s about great match play, sure, but it’s also about the energy, the people, and the vibe that make pickleball what it is. Our goal is to set a new standard for what amateur pickleball events look and feel like—and we can’t wait for players across the country to be part of it,” commented Max Berg, COO, Honcho Pickleball.

Tour kicks off on June 21^st at the Era pickleball facility in Houston, Texas. Subsequent tour stops are still being finalized, but target cities include Atlanta, GA - Atlanta Pickleball Center, Portland, Oregon - East County Pickleball Courts and Moorestown, NJ – Players Courtyard.

The Honcho Amateur Tour is a traveling celebration of the sport, the people, and the powerful connections forged through pickleball. Built to showcase the spirit of pickleball, bringing people together to celebrate competition, camaraderie, and the joy of the game. The Honcho Amateur Tour is for the grinders, the weekend warriors, the fearless first timers — and everyone in between. Tour stops include multiple skill divisions supporting players ranging from 2.5 - 5.0 DUPR.

To learn more about the Honcho Amateur Tour and register for an upcoming stop, click here.

About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com

About Honcho Pickleball
Born from backyard games in Houston, Texas, Honcho Pickleball has grown into the nation’s largest amateur pickleball league and community, transforming casual play into a nationwide movement. Today, Honcho delivers structured, competitive, and high-energy play to a rapidly expanding community of thousands of active players—growing stronger with every new season, tournament, and event hosted across more than 60 facilities nationwide. Honcho’s mission is to unite and grow the national pickleball community through innovative, high-quality, and inclusive experiences, products, and services. By seamlessly managing every detail—from court reservations to league operations and community events—Honcho enables players of all skill levels to focus on what matters most: enjoying the game, improving their skills, and forging meaningful connections both on and off the court. As pickleball experiences unprecedented growth, Honcho is bridging the gap between casual play and competitive excellence—bringing structure, community, and a premium experience to the amateur game. Through its national league model and newly launched Amateur Tour in partnership with JOOLA, Honcho is propelling the sport’s next evolution and cementing its role as the definitive hub for amateur pickleball in America.