Team JOOLA are proud to announce the beginning of a new player partnership with England’s 4-time Olympian, Liam Pitchford.

Liam has been a cornerstone of the English team for the last decade, helping capture medals at the World Championships and World Team Cup, as well as landing some impressive individual results – a bronze at the Europe Top 16 Cup among them.

JOOLA are thrilled to have this opportunity to bring Liam into our team. We have already been able to have productive discussions with him about equipment, apparel, shoes and many more table tennis needs. We believe this collaborative relationship will help elevate JOOLA’s offerings in a way which truly hones in on the needs and performance requirements of high level athletes.

“Signing Liam is a great step forward for the JOOLA brand as we look to bring some significant changes to our equipment offerings in the coming years, “says Matt Hetherington, JOOLA Global Sponsorship Team. “We know that Pitch will have a valuable input, and are thrilled to have the chance to work with him to improve our brand, and to help promote the sport that we love.” 

The England star is set to compete under the JOOLA flag in just under a week’s time at the WTT Star Contender Doha, where he will take on some of the world’s best to kick off the 2025 season.

“Really looking forward to joining the team and getting started. Seeing the vision of where JOOLA is heading was a big reason why I chose this path, and I’m looking forward to going on this journey together,” says Pitchford.

Indeed exciting times lay ahead for the JOOLA Table Tennis team, and having Pitchford alongside us on the way is something we are very excited about.

Welcome to the team Liam!